Guarantee to our clients, medicines of the best European quality, in benefit of the health of the human being; contributing in this way to strengthen the health of the Guatemalan population.

Allow the constant growth of our company, thus providing a better quality of life for our employees and an efficient implementation of the Marketing of Cause, for the benefit of our society.

To be the leading company in Guatemala, in the development of therapeutic Fito products, offering our internal and external clients effective and efficient medicines; that meet their health needs, with a high profile of safety and tolerability.

Create strategic alliances with our key clients, to ensure a successful system of substitution, distribution and commercialization of our brands, generating wealth in an ethical and transparent manner.